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Nida Aziz is a jewellery designer and gemologist who was born and brought up in Dubai. Having worked with bespoke fine jewellery in Dubai for over four years, she has now launched her online silver jewellery brand which is manufactured in Mumbai. She believes jewellery is both a means of expression and a story-teller. She is a graduate in marketing communications (advertising and PR) from the American University in Dubai, is an artist and has always been experimenting with a variety of creative pursuits. Her creative drive comes from a passion for design and the willingness to explore new horizons.