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Awesome Article !!
Agree.. ...Counter/retail teams at all levels need to link product knowledge with sales techniques.
Great suggestion!!!!! During IIJS, have arranged a seminar ; future of jewellery - design or investment. If you don't mind, would like to present your suggestion and debate with the panel and audience. Tks
Anilji , very well said , the biggest problem today i feel in the Jewellery Industry in India is as you rightly said we sell jewellery showing it as value addition to the intrinsic value and treat Jewellery as any other commodity and not treating Jewellery as a piece of art which it is , unless and untill we start projecting ourselves as artists and creaters of art we will not be able to get what we want , i feel
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