Tiffany & Co. has announced that it will provide data on the origin of diamonds that are 0.18 carats and larger through this year and expand the program by 2020 to include an audit trail that will give details of where the stones were cut and polished and eventually set in jewellery.
All suppliers will henceforth have to comply with Tiffany’s Diamond source Warranty Protocol, which restricts diamond-sourcing to countries that do not have human rights concerns. The US Department of Labour lists Sierra Leone and several other African nations as using either child or forced labour to extract diamonds. Zimbabwe is linked to torture and forced relocations.
Diamonds from nations like Canada, Botswana, Namibia or South Africa, that practice responsible sourcing, will get a “Botswana Sort” designation.
The initiative is seen as being aimed at a younger customer base, that is put off by products they think are not responsibly sourced or have other negative issues attached to them through the sourcing and production pipeline.