Princess cut specialists H. Dipak & Co. have made a strategic investment in US-based lab-grown diamond firm ALTR Created Diamonds. The investment was made through H. Dipak’s start-up and strategic investment firm CoVentures, which invests in young brands in the fields of design, technology and retail.
ALTR Created Diamonds President Amish Shad commented, “We are very pleased to announce this pivotal development. Our CoVentures alliance will exponentially enhance our penetration of markets all over the world, but most significantly in the Eurozone and the Asia Pacific regions. We will be able to leverage some significant synergies.
Shah added, "They are experts in converting earth-mined rough diamonds into new categories of desirable jewellery and we are doing the same with ALTR Created Diamonds.”
H.Dipak and CoVentures Chairman Hitesh Mehta states, "We are thrilled to align with ALTR Created Diamonds. ALTR is the leading player in the lab-grown diamond sector, and at the forefront of driving a new wave of consumer desire towards the diamond jewellery category. We see great opportunities for ALTR to open up new markets and capture the enormous global interest we have witnessed for their product.”
H. Dipak will continue to run independently as a natural diamond business.