The PGI’s Indian arm, the Platinum Guild India Pvt. Ltd., has announced a range of platinum jewellery for the upcoming Mother’s Day on May 13. The range includes an array of designs from layered necklaces, pendants, and statement bracelets, to a simple yet stylish chain. The PGI said the range has been inspired by global trends.
The platinum jewellery range starts at ₹40,000 ($595), moving up in price depending on the size, weight of the metal, number and quality of diamonds used. The range is available at leading PGI-authorised platinum retailers across India.
The range is being positioned in the premium slot, with platinum being pushed as one of the rarest metals on earth — 30 times rarer than gold. It is being backed up with a quality assurance scheme ensured by third-party auditor Trust Ever Assurance Services LLP. The pieces will be stamped with a ‘Pt 950’ inscription and will be accompanied by a quality assurance card.
The quality assurance scheme is an important impeller for sales as it establishes a benchmark value for the product in a market that is obsessed with intrinsic value — and the consequent buyback value for the consumer.