A new digital campaign by the Platinum Guild International (PGI) India, focusses on awkward firsts in a new brides interactions with her in-laws and the resultant genesis of a relationship.
PGI India said that for a bride, there are several moments of mixed emotions — happiness on one hand and awkwardness on the other. All these moments become beautiful first memories of her new life.
The campaign picks up on some of these, like her first morning in the house after her marriage or the first time she is introduced as someone’s wife and not a girlfriend or even the moment when she is first helped out of an awkward situation by her mother-in-law.
The fact that the bride doesn’t see these moments coming make them all the more memorable and become landmarks in her relationship with her new family — and herself.
The campaign curates all of PGI India’s Platinum Evara pieces ranging from necklaces, earrings and bracelets, with designs that reflect these warm firsts.
The campaign comes just as PGI India kicks off the 4th edition of its ‘Platinum Season of Love’ campaign from May 17 to June 16. An in-store conversion program that brings with it extraordinary offers and rewards for consumers.