The Diamond Producers Association (DPA) has appointed Kristina Buckley Kayel as Managing Director of its North American division. She will assume her new role on February 4 and will be responsible for developing and implementing the DPA’s consumer marketing and communications strategy, with a focus upon the ‘Real is Rare. Real is a Diamond’ platform, as well as represent the DPA in local trades and organisations within North America, according to a DPA press release.
Buckley Kayel will report directly to DPA Chief Executive Jean-Marc Lieberherr. The DPA said that Buckley Kayel’s unique background and extensive experience in strategic marketing, communications and digital leadership roles well positions her to spearhead the its mission to restore, protect and promote the integrity and reputation of natural diamonds, especially among the younger US consumer base, which is the largest market globally in terms of diamond demand.
“Kristina’s experience in the fine jewellery sector, along with her comprehensive communications expertise, business acumen and creativity, gives her a unique industry perspective,” commented Lieberherr. “We are excited to have her join the Diamond Producers Association and work with us to strengthen and build upon our mission in the United States.”
Buckley Kayel has for the last decade, led marketing and communications for Van Cleef & Arpels for the Americas. Overseeing media, digital, public relations, special events, strategic partnerships, educational platforms and visual merchandising, she significantly strengthened the positioning of the French jewellery house in the region during her tenure, the press release said, adding that in this key role, she also served on the executive committee responsible for steering overall corporate strategy.
Prior to joining Van Cleef & Arpels, Buckley Kayel worked in ascending marketing and communications positions for global luxury brands such as Salvatore Ferragamo and Baccarat, and consulted for Bottega Veneta on digital strategy.