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Indian Jewellery Design Prowess Showcased At IIJW 2017

India’s Gem & Jewellery Export Promotion Council (GJEPC) held its annual India International Jewellery Week (IIJW) over the weekend on September 23 and 24. The event is an initiative towards moving the Indian gem and jewellery industry downstream from being simply a diamond and gemstone cutting and polishing powerhouse as well as a growing offshore jewellery manufacturer to one that is actually capable of driving consumer trends through developing its own designs and product lines.

While the original intent was specifically aimed at the export market, the IIJW, in its current iteration, is also a massive platform for the gem and jewellery industry to reach retailers and end consumers with new lines and product ranges just before the all-important Diwali sales season.

The focus is, however, still on developing a global capability. GJEPC Chairman Praveenshankar Pandya, who spoke at the event’s inauguration, observed, “In sync with the Prime Minister’s vision of showcasing the best of Indian creativity and craftsmanship to global customers, IIJW is an initiative to showcase the finest in indigenous ‘Make In India’ jewellery.”

‘Make in India’ is an all-sector manufacturing capability development initiative being pushed by Prime Minister Narendra Modi.

Pandya added, “Be it design or innovation, or top-of-the-line craftsmanship, technology and quality, Indian jewellers are comparable to the best in the world.”

Nirupa Bhatt, Managing Director for India and the Middle East of the GIA, which was the event's main sponsor, affirmed her organisation's support for the initiative, observing, "You can always count on us to support such initiatives."

Designed as a series of jewellery showcasing catwalk events, the 2017 edition of IIJS featured on the 23rd, jewellery lines by the Gitanjali Group’s Nakshatra World; online retailer Caratlane, which has been acquired by retail powerhouse Titan, that also owns the Tanishq jewellery brand; Azva; and PC Jewellers.

On the 24th, the ramp walk was kicked off with a line from design students of the Mumbai campus of the GJEPC-run Indian Institute of Gems & Jewellery (IIGJ) in association with Waman Hari Pethe Jewellers; Surya Gold in association with Swarovski Gemstones; Pallavi Foley presented by another online retailer, Bluestone.com; Mehta & Sons by Narendra Mehta in association with IGI; Laksh Pahuja presented by Gemma & HRD Antwerp; Anmol using Australian Diamonds (in partnership with Rio Tinto); Reliance Jewels using Australian Diamonds and the C. Krishnaih Chetty Group of Jewellers.

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