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GJSCI Seeks To Globalise Traditional Indian Jewellery Art Forms

The Gem & Jewellery Skill Council of India (GJSCI), an industry-specific body operating under the National Skill Development Council (NSDC), showcased its efforts to revive traditional Indian jewellery art forms like Thewa, Gajra, Bindri and Tarakasi at its Crafts Pavilion at the IIJS trade show. GJSCI Chairman Sanjay Kothari said the GJSCI was also working towards providing these traditional art forms a global platform to showcase their work.

Kothari said the organisation’s efforts included involving industry-leading organisations like the Diamond Producers Association (DPA), the Platinum Guild International (PGI), the De Beers diamond brand Forevermark and Swarovski, along with a number of large retailers. According to him, many of them were looking at having employees upgrade skills in these traditional art forms through GJSCI courses.

The GJSCI was also working on ramping up output by increasing the workforce in this sector and ensuring that participating retailers would get assured product supply. Towards this, Kothari said the GJSCI was partnering with institutions like the Indian Institute of Gems & Jewellery (IIGJ), which is run by the Gem & Jewellery Export Promotion Council (GJEPC). Several other institutions were now offering vocational bachelor degrees in jewellery-related fields, he added.

GJEPC Chairman Pramod Agarwal voiced his support for the initiative, commenting that India needed millions more skilled workers to take a leadership position in the global gem and jewellery industry. The traditional art forms being promoted by the GJSCI had a small and dwindling workforce in today’s competitive, mass-production-oriented marketplace.

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