The Gem & Jewellery Export Promotion Council (GJEPC), held its annual Design Inspirations trend forecasting and knowledge sharing forum at the venue of the ongoing IIJS Signature trade show on Tuesday.
GJEPC Chairman Pramod Agrawal noted that while the country boasted a rich heritage in jewellery, the global marketplace was evolving rapidly and the Indian industry had to absorb new learning and get as many insights into global emerging trends as possible in order to compete and thrive.
The event was kicked off with an overview from trend forecaster Paola De Luca, who heads The Futurist Ltd and has been the main speaker at the Design Inspiration series over the years. “The future starts now,” she said.
GIA Vice President Tom Moses briefly outlined his organisation’s work towards ensuring that the integrity of the products the industry dealt in and the authenticity of its story-telling was preserved.
Blogger Richa Goyal Sikri, who also curates tours to gemstone producing centres, who highlighted the need for story-telling and brand authenticity. This was followed by a discussion between Harshad Ajoomal, who designs and owns an eponymous jewellery brand and Vogue Fashion Editor Priyanka Kapadia on the cross pollination between jewellery and fashion design.
Designer and bespoke jewellery manufacturer Pallavi Foley made a presentation on the core values somebody starting out in the jewellery design and manufacturing field needed to absorb.
The first half of the event ended with a panel discussion moderated by Kama Schachter Jewellery head and GJEPC Vice Chairman Colin Shah with jewellery designer Priti Bhatia, Ankit Mehta of H. Dipak, Yash Agarwal of Birdhichand Ghansyamdas, Pallavi Foley, Abhishek Rastogi and Nirupa Bhatt, GIA Managing Director for India & the Middle East and the driving force behind the Women’s Jewellery Association (WJA) in India.
The afternoon session saw presentations by Amit Singhee of IBM, who outlined how artificial intelligence (AI) was already being used to predict trends in the fashion industry and Sachin Jain of Forevermark. This was followed by a panel discussion that featured Singhee, Jain and Diamond Producers Association (DPA) Managing Director for India Richa Singh.
The event then wrapped up with De Luca highlighting the GJEPC-commissioned trend forecasting book titled Aatman: Inspirations 2020, that she has produced. The book is slated for launch at the GJEPC’s Artisan Awards event today. The book, she said, was “to prepare for tomorrow today.”