The Gemological Institute of America (GIA) is offering a four-day course, Introduction to Merchandising in India. The first batch kicks off on November 21. The course covers the planning, development and implementation of a strategy to sell products that meet sales and profit targets. It will also teach merchandising concepts and practises important for long term success in the jewellery industry.
The GIA says the course will help participants develop an understanding of the Indian jewellery marketplace and its target markets, learn how to choose a market position and appropriately target customers, and understand relevant product assortment development, planning and marketing.
Participants will also be taught the concepts of budgeting and forecasting, the development of category and price point plans, how to make manufacturing and buying decisions, the concept of inventory management, and how to use visual merchandising strategies to maximise the sales process.