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Gemfields Launches Consumer-Targeted Social Media Campaign In India

Coloured gemstone producer Gemfields launched its #EveryPieceUnique promotional campaign in India with an installation at Mumbai’s High Street Phoenix mall over February 16 and 17. The campaign targets consumer engagement by offering visitors the chance to win a pair of earrings set with Gemfields Mozambican rubies, by posting a picture of the installation on social media. 

The installation showcased Gemfields’ half emerald and half ruby faceted female form, a rhino sculpture and a depiction of a flowering African baobab tree. The installation features Gemfields’ key campaign messages of transparency, a commitment to conservation and the company’s efforts to mitigate the impact of mining on the environment.

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