The Diamond Producers Association (DPA) India, in collaboration with Lakmé Fashion Week, organised The Real Cut show in Mumbai. The show, now in its second edition, featured high end fashion from celebrated fashion designers Archana Rao, Dhruv Kapoor and Shweta Kapur along with diamond jewellery designed by six winners of a competition organised by the DPA.
The design theme this year focussed on the natural and celebrated through a fusion of couture and jewellery design, the value of natural diamonds, which are many billions of years old.
The design competition was open to diamond jewellery designers who are associated with leading jewellery brands from across the country and have been in the business for the past three to eight years.
This year’s six winners — Dhairyada A Mehta of Vrajlal & Co, Divya Gupta of Tanishq (Design Excellence Centre), Ketan Chokshi of Narayan Jewellers, Roni Adhikari of Vummidi Bangaru Jewellers, Sonali Sheth of Sphere and Taruna Kamdar of Anmol Jewellers, had their design entries selected by a panel of judges from the jewellery and fashion fraternity in Mumbai on July 11.
The winners were evaluated on parameters ranging from quality, innovation, and marketability to originality and ability to take their business to the next level.
DPA India Managing Director Richa Singh said, "It has been a treat to watch the perfect blend of diamonds with fashion on the runway. At the DPA, we believe that diamonds have a place not just during significant occasions, but also for everyday moments and our association with the Lakme Fashion Week is an attempt to showcase the integral role diamonds play in fashion.”
She added, “There is an abundance of hidden jewellery design talent in the country, and with The Real Cut, we want to offer the industry a stage to present their creativity. Lakmé Fashion Week has been the ideal association for the Diamond Producers Association as it offers national exposure not just for large retail chains but also smaller regional players.”
Singh went on to say, “This year saw much larger participation and I am very keen to see The Real Cut growing to become one of the most respected industry platforms for recognising emerging diamond jewellery design talent.”