De Beers today announced that its auction sales business will conduct viewings of exceptional and special stones at the International Institute of Diamond Valuation (IIDV) offices in New York, ahead of its Cycle 6 auctions.
This will be the first ever auction viewing conducted by De Beers in the US. The viewings will take place June 28-30, with the auction scheduled for July 20.
Executive vice president of auction sales Neil Ventura, saying he was delighted that the viewings were taking place, observed, “We constantly seek ways of improving the levels of convenience and service we can provide our customer base and this represents an important step forward for both existing and potential customers based in the US. We are looking forward to including a wider range of products in future viewings.”
The IIDV is the De Beers diamond reselling service that was launched in the middle of March this year.