Canadian jewellery retailer Birks Group, announced it will begin accepting cryptocurrency bitcoin cash and bitcoin core payments at eight retail outlets in Canada, including its recently-opened Patek Philippe and Graff Diamonds stores.
Birks, which has been retailing fine jewellery since 1879 and operates 28 Maison Birks and Brinkhaus stores across Canada, said the move to accept bitcoin was a milestone for the company.
According to Birks, retail store customers in the select eight locations can purchase well-known jewellery and watch brands such as Breitling, Rolex, Bulgari and Cartier with digital currencies.
The company said it was the first luxury retailer in Canada to accept bitcoin and group CEO Jean-Christophe Bédos said that the company’s collaboration with Bitpay is a significant milestone for the business. “As an internationally growing brand, we believe that Bitpay will benefit our customers as we look to align ourselves with these innovative capabilities that are on the forefront of technology,” he said.
Bitpay’s chief commercial officer, Sonny Singh, added that the fine jewelry operation has a large number of international shoppers so accepting borderless digital assets “makes perfect sense.”
Singh commented, “Accepting bitcoin helps Birks Group cater to their high-end international clients and get new customers while providing an innovative and safe payment option.”