Mahiar Borhanjoo has been appointed CEO of the Israel-based DFL Group (Diamonds Finance Logistics), which is building an online diamond trading platform UNI.Diamonds.
DFL said in a press release that its new platform will provide multiple suppliers and buyers with financing, online sales capacity and a comprehensive selection of polished diamonds, along with gemological, logistic and market-intelligence support.
Borhanjoo was until recently Managing Director of Venus Jewel International. Prior to that, he was for six years, the Executive Director of Sales and Sightholder Services of the Diamond Trading Company (DTC), the rough diamond sales arm of the De Beers Group.
“Mahiar is an exceptional business leader who has earned tremendous success throughout his career,” said Gil Melamed, a co-founder and board member of the DFL Group. “He has led companies through transformative and progressive change, balancing the age-old legacy of diamonds with cutting-edge technology.”
“I am honored and privileged to become a part of such a great organisation, which I firmly believe will transform the diamond business, drawing from the collective strength, skill and talent of companies from around the world,” Borhanjoo said. “DFL and UNI.Diamonds are not only committed to a more efficient, more economic and more reactive diamond value chain, but also one that is ethical, transparent and traceable.”