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ALROSA Runs Pilot Of GIA M2M Diamond Tracking Program

The Gemological Institute of America (GIA) announced today that ALROSA is piloting the Institute’s M2M program, which tracks a diamond through the process pipeline from mine to market.

“The M2M program is a way to share with the consumer, the story of our diamonds,” said ALROSA CEO Sergey Ivanov, adding, “the creation of tracing systems is an important step in confirming diamond provenance, which will have benefits for industry participants, retailers and ultimately retail consumers. ALROSA is examining different tracing solutions available on the market to provide consumers with supreme confidence and knowledge.”

The M2M program allows the retailer, and ultimately the consumer, to trace the journey of a diamond, adding to its story at each point along the value chain. The M2M program allows for the individual characteristics of a polished stone, and its unique journey, to be shared with consumers using a mobile application, together with traditional diamond grading reports.

GIA has completed an earlier pilot phase of the program, which processed thousands of rough diamonds ranging from one carat up to more than 100 carats.

“We are very pleased to welcome Alrosa to the M2M program,” said GIA Executive Vice President and Chief Laboratory and Research Officer Tom Moses. “Dozens of retailers and several manufacturers are signed up, and we continue to engage other diamond producers as part of the initiative.”

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