Russian diamond mining major ALROSA announced that it would continue its Cheer sporting festival in the areas it mines diamonds in. In 2017, the initiative brought basketball and acrobatic rock’n’roll stars to the mining towns of Mirny, Aikhal and Udachny. During two weeks, locals of the towns had opportunity to participate in master classes, open lessons and exhibition games for free. Several thousand children and adults visited the events.
The Cheer initiative was organised in cooperation with ALROSA’s sports partners — VTB United Leage and the the All Russian Federation of Dance Sports and Acrobatic Rock'n'Roll (FDSARR). The company said that this year, it will continue to organise festivals with participation of different sports representatives.
The decision to continue the initiative has been spurred by positive feedbacks from participants and having seen the huge involvement of employees, ALROSA also partners the Russian Ice Hockey Federation, Russian Wrestling Federation and Russian Martial Arts Union. Open lessons, friendly games and other events, free to locals of towns in diamond province, will be organised with participation of famous Russian athletes.