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A consumer’s belief that a product is indeed delivering on the values it promises for the price paid, rests on the confidence that the industry that manufactures the product is able to generate.
Industries do this by building or supporting robust institutions that can monitor, audit and verify the claims the industry makes about the product, its raw material sourcing and processes by which it reaches the consumer in its final form.
Creating an in-store environment that wows customers is not a sprint, but a marathon. It takes time, effort and persistence to ensure that when a customer walks through the door they feel valued, inspired and, crucially, happy to part with their hard-earned money.
Perhaps you have invested significant funds into quality staff training? Or dedicated hours to training each staff member personally on the experiential values of your business?