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When was the last time you went shopping just to buy something? Whereas in the past, shopping was about necessity, today it is a lifestyle activity inextricably linked to entertainment and socialising. Groups of teenagers bustling around your local town centre may not have the disposable income to buy the latest shoes in the window, but they will contribute by spending their cash in an on-trend juice bar or café.
There can be no better evidence that the Kimberley Process (KP) is not BS than the debate it stirs up.