If Harry Gordon Selfridge knew one thing, it’s that retail success comes not necessarily from what you sell, but how you sell it.
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We are all consumers. On a daily basis we make informed decisions on where we chose to shop, what we buy and how much we are going to spend. And all of us in the jewellery industry rely upon the consumer directly or indirectly for our livelihoods.
What goes round, comes around. Here’s proof that trying to palm off lab-grown diamonds as natural stones leads to disaster for everyone — including the fraudsters themselves. The whole house could come tumbling down
The idea of trying to pass a lab-grown diamond off as a natural is to benefit from the extra price the natural stone fetches. But here’s a different angle. Use moissanite instead. Sell it cheap, but claim it is a lab-grown diamond!