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By Launching Lightbox, De Beers Has Blurred The Idea Of Real

Earlier this month, the Diamond Producers Association (DPA) released the findings of a survey done by the Harris Poll revealing that ‘a clear majority of American consumers (68 perce

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Fund Global Promotions Or Fade Away In A Fiercely Competitive World

The only product I know of that doesn’t really need continuous promotions is bread. This is one product that will sell itself even in the most adverse market conditions simply because it is essential for human survival. For every other manufactured thing, it is a constant battle for survival in a crowded marketplace.

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Encounter That Made Me Determined To Choose My Own Jewellery Path

As someone who has only recently started and is trying to make her mark on the gem and jewellery industry, I have realised that this field can be as much of a rat race as anything else. Following trends, developing designs that are relevant and monitoring price-points — all these are characteristic parts of the process of mass  producing commercial jewellery.

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