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When was the last time you went shopping just to buy something? Whereas in the past, shopping was about necessity, today it is a lifestyle activity inextricably linked to entertainment and socialising. Groups of teenagers bustling around your local town centre may not have the disposable income to buy the latest shoes in the window, but they will contribute by spending their cash in an on-trend juice bar or café.
Creating an in-store environment that wows customers is not a sprint, but a marathon. It takes time, effort and persistence to ensure that when a customer walks through the door they feel valued, inspired and, crucially, happy to part with their hard-earned money.
Perhaps you have invested significant funds into quality staff training? Or dedicated hours to training each staff member personally on the experiential values of your business?