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Stop With The Discounting Or Race To The Bottom!

The De Beers sightholder selection and Supplier of Choice assessment used to focus relentlessly on the comparative and qualitative minutiae of how sightholders provided “differentiated" and "innovative" products and services to their chosen segments. As a result of this I spent many hours trying to explain how my clients’ diamond jewellery offering was superior to those of the other sightholders competing in their chosen segment.

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Mark, excellent points...FYI, for the last four years, Rio Tinto Diamonds has done exactly that at JCK by "adopting" and promoting the work of talented designers (some established some "up & coming") and tasked with using/imagining Rio Tinto's Diavik (Canadian) & Argyle Champagne (Australian) diamonds. That initiative has been wrapped inside their "Diamonds with a Story" campaign designed to help diamantaires, retailers and consumers look beyond the 4C's and understand everything from the diamonds' chain of custody to the positive life stories of the indigenous population that live and work in and around the Rio Tinto diamond mines. On top of that, for the last 7 years, they have engaged noted industry design guru, teaching professor and jewelry designer Paola DeLuca and the Vicenza Trade Fair's TrendVision group to identify significant fashion & lifestyle trends to help retailers and designers create "on trend" product to various emerging global/social/media-friendly trends & themes.
full marks to Rio Tinto for the way your Diamonds with a Story campaign "adopts " young designers and seeks to influence retailers to be more creative .

Jewellery As Art Expresses The Consumer’s Individuality More Than Brand Recognition

art-nouveau-jewelry-lalique-5This is in response to Alex Popov’s recent blog post.

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American Indians AND PIONEER found hard stones as complements to better there lives. How to did we marginalize the natural vast gemstone market for art and gems into a wealthy elite, sinking passion of "Bling"?

Everyone Loves a Winner — Why Jewellery Needs A Global Competition To Rival The Oscars

The world today is more celebrity obsessed than ever, television companies constantly trying to come up with  the next winning TV format in terms of competitive talent shows. Whether it features singing, dancing, celebrity chefs feted like film stars; with every country having its own version of Masterchef or Strictly Come Dancing.

In Britain last week 12 .4 million viewers (more than the cup final!) watched Nadiya Hussein the most recent finalist of the BBC’s Great British Bake-Off contest become an instant national celebrity .

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