The De Beers sightholder selection and Supplier of Choice assessment used to focus relentlessly on the comparative and qualitative minutiae of how sightholders provided “differentiated" and "innovative" products and services to their chosen segments. As a result of this I spent many hours trying to explain how my clients’ diamond jewellery offering was superior to those of the other sightholders competing in their chosen segment.
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The world today is more celebrity obsessed than ever, television companies constantly trying to come up with the next winning TV format in terms of competitive talent shows. Whether it features singing, dancing, celebrity chefs feted like film stars; with every country having its own version of Masterchef or Strictly Come Dancing.
In Britain last week 12 .4 million viewers (more than the cup final!) watched Nadiya Hussein the most recent finalist of the BBC’s Great British Bake-Off contest become an instant national celebrity .