By Launching Lightbox, De Beers Has Blurred The Idea Of Real
Earlier this month, the Diamond Producers Association (DPA) released the findings of a survey done by the Harris Poll revealing that ‘a clear majority of American consumers (68 perce
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It’s About The Story We Tell To Engage The Consumer
I just put down the last, nine-page edition of Diamond Intelligence Briefings written by Chaim Even Zohar. Clearly, succinctly, he outlines a pretty scary scenario.
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Yes We Can! How Diamonds Overcame Failure To Establish ISO Standards
Consumer confidence is something of a buzzword nowadays. Every industry and every product segment spouts mantras about it all the time. Yet defining it clearly and getting the consumer to actually buy into the idea that a particular product or segment has value, can be trusted, is worthwhile or is dependable is not a simple, one-dimensional process. Consumer confidence is made of dozens of different things.
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