By Launching Lightbox, De Beers Has Blurred The Idea Of Real
Earlier this month, the Diamond Producers Association (DPA) released the findings of a survey done by the Harris Poll revealing that ‘a clear majority of American consumers (68 perce
Earlier this month, the Diamond Producers Association (DPA) released the findings of a survey done by the Harris Poll revealing that ‘a clear majority of American consumers (68 perce
Consumer confidence is something of a buzzword nowadays. Every industry and every product segment spouts mantras about it all the time. Yet defining it clearly and getting the consumer to actually buy into the idea that a particular product or segment has value, can be trusted, is worthwhile or is dependable is not a simple, one-dimensional process. Consumer confidence is made of dozens of different things.
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